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Expand The Brand: Creating A Community Around Your Business by OPEN Forum

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For more info, please visit: http://www.openforum.com/yourbusinesstv Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, when customers don't have to leave their homes to go shopping, you need to give people a reason to come to your business. The owners of a store in California have discovered a way to get clients through their doors. Not only do they sell things that you can't find anywhere else, but they've also turned their small business into a destination.
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